Founder & EditorMeet the Founder
Karan Rawat
Founder and Editor, Aussie Migration Guide
SEO Analyst - Australian Migration & Legal Content
Background
Who Is Karan Rawat?
Karan Rawat is the founder and editor of Aussie Migration Guide, an independent Australian immigration information platform based in New Delhi, India.
He is a SEO Analyst with nearly 5 years of experience in search and digital content, including 3 years working directly with Australian clients across legal services, migration law, and other regulated industries.
That work put him in close contact with one of the most consistent problems in Australian migration content: people searching for specific, urgent answers and landing on pages full of generic overviews that do not actually help them decide what to do next.
Aussie Migration Guide was built to close that gap. Every guide starts from the real situation a person is in, not from a visa subclass number. The goal is an answer that is actually usable on Monday morning, not just technically accurate.
Timeline
How This Site Came to Exist
Areas of Expertise
What Karan Knows Well
Search Engine Optimisation
Nearly 5 years of hands-on SEO experience across Australian legal, migration, and service-sector clients. Specialised in organic growth for competitive, regulated niches where accuracy and trust matter as much as rankings.
Australian Migration Content
Deep working knowledge of Australian visa pathways - skilled migration, employer sponsorship, partner visas, student visas, refusals and appeals - built through years of producing content for migration law clients and running this site.
Australian Legal Services SEO
Practical experience managing SEO for Australian law firms and migration practices. Knows what actually converts enquiries, not just what ranks - a distinction that matters in a field where most visitors have a specific, urgent problem to solve.
Policy Tracking and Accuracy
Every guide on this site is sourced from official Department of Home Affairs publications. Fee changes, CSIT thresholds, occupation list updates, and allocation caps are tracked and reflected in content as they are announced.
Content Strategy and SEO Tools
Builds content ecosystems around real search intent using Google Search Console, Rank Math, and structured internal linking. Free tools and assessment funnels turn search traffic into qualified enquiries rather than just page views.
Lead Generation and Referral Models
Built and runs a referral-based lead generation platform from scratch - including agent partnerships, enquiry funnels, and CPL structures for the Australian migration sector. Understands the full journey from search to signed client.
About the Site
What Aussie Migration Guide Actually Is
Aussie Migration Guide is an independent information and referral platform. It is not a law firm, a migration agency, or affiliated with the Department of Home Affairs.
It exists because there is a wide gap between what people actually search for when they are trying to understand their visa situation, and what most migration websites explain. Someone typing "my 482 sponsor is closing down" does not need a general overview of employer sponsorship. They need to know how many days they have, what their options are, and who can help them.
- Every guide is researched from official Home Affairs sources - not recycled from other blogs
- Content is written for the situation first, not the subclass number
- Free tools give instant answers on points scores, costs, deadlines, and PR timelines
- Enquiries are referred to MARA-registered migration agents and qualified immigration lawyers
- Under the Migration Act 1958, only registered agents and lawyers may give immigration assistance - the site takes that seriously
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